Currently, I am working as a UI/UX designer at Netvirta. I was working on 3D animation and AR/VR interactives at a multimedia advertising studio, CraveFX for 1.5 years. I graduated from Nanyang Technological University with a Bachelor of Fine Arts in Digital Animation in 2019, and UX Design Immersive at General Assembly Singapore in 2023.
Currently, I am experimenting with tools like Rive & Spline to combine motion graphics & 3D with no-code web development tools like Framer & Webflow to explore more interactive experiences.
What Design is to me
Design is effective communication.
It makes it simple for others. By making things intuitively simple, it conveys complex ideas in a clean and engaging way. With clearer message, makes it more memorable and more likely to get results.
Design is measurable.
It's more than just a feeling. It undergoes usability performance test to make better design decisions. To identify problems and fix them on the earlier phase so that it's a less expensive mistake.
Design is to observe and dig deeper.
It's to ask the right questions, to find the underlying needs of the user. It's to solve the meaningful problems that matters.
Reading List
I really love what these books are discussing. They challenge and broaden my perspective while reminding me about what truly matters in the end.
All of them are all worth a read!
Books about Design
Articulating Design Decisions by Tom Greever
Designing Design by Kenya Hara
The Design of Everyday Things by Don Norman
Books about Behavioural Science
Nudge by Richard H Thaler and Cass R Sunstein
The Art of Thinking Clearly by Rolf Dobelli
Thinking, Fast and Slow by Daniel Kahneman
Books about Life
Big Panda and Tiny Dragon by James Norbury
Designing Your Life by Bill Burnett & Dave Evans
Essentialism by Greg McKeown
Books that I like (Fiction)
Dark Matter by Blake Crouch
The Ones who Walk Away from Omelas by Ursula K Le Guin
Let's solve some problems together!
© Toh Jia Hui 2023 | Portfolio V5