What Design is to me
Design is effective communication.
It simplifies complexity, making ideas intuitive, clear, and engaging. When people understand something effortlessly, they're more likely to remember it and take action.
Design is measurable.
It's more than just a feeling. It should be validated through research and usability testing, helping teams make informed decisions and uncover problems early—when they're easier and less costly to fix.
Design begins with curiosity.
It starts by observing, asking the right questions, and understanding the people I am designing for. The goal is not to solve problems like a patchwork, but to solve the ones that truly matter.
Reading List
I really love what these books are discussing. They challenge and broaden my perspective while reminding me about what truly matters in the end.
All of them are all worth a read!
Books about Design
Articulating Design Decisions by Tom Greever
Designing Design by Kenya Hara
The Design of Everyday Things by Don Norman
Books about Behavioural Science
Nudge by Richard H Thaler and Cass R Sunstein
The Art of Thinking Clearly by Rolf Dobelli
Thinking, Fast and Slow by Daniel Kahneman
Books about Life
Big Panda and Tiny Dragon by James Norbury
Designing Your Life by Bill Burnett & Dave Evans
Essentialism by Greg McKeown
Books that I like (Fiction)
Dark Matter by Blake Crouch
The Ones who Walk Away from Omelas by Ursula K Le Guin
Let's create something people love to use!
© Toh Jia Hui 2026 | Portfolio V6